BestOdds Casino Cookie Policy
At Best Odds, we are committed to being transparent about how we use cookies and similar technologies on our website. This Cookie Policy explains what cookies are, how we use them across bestodds.com and bet.bestodds.com, and what choices you have regarding their use. By continuing to browse our platform, you consent to our use of cookies as described below. If you have any questions, our BestOdds live chat support team is available 24/7 to assist you.
What Are Cookies?
Cookies are small text files that are placed on your device — computer, tablet, or mobile phone — when you visit a website. They allow us to recognise your device and store certain information about your preferences or actions. At BestOdds, we use cookies to ensure our platform functions correctly, to improve your user experience, and to deliver relevant content. Cookies do not contain personally identifiable information on their own, but they may be linked to data we hold about you as a registered user.
Types of Cookies We Use
We use several categories of cookies across our Best Odds platform. Each serves a distinct purpose in ensuring the quality and security of your experience:
Strictly Necessary Cookies
These cookies are essential for our website to function properly. Without them, core features such as BestOdds login, account management, deposits, and withdrawals would not work. We use these cookies to:
- Maintain your session when you log in to your account
- Ensure secure access to your BestOdds betting and casino features
- Remember items in your bet slip during a session
- Enable identity and KYC verification processes required under our UK Gambling Commission licence (account number 66479)
Because these cookies are strictly necessary for us to provide you with services you have requested, they cannot be disabled.
Performance and Analytics Cookies
Here at BestOdds, we use performance cookies to understand how visitors interact with our website. This helps us improve our platform and fix any technical issues. These cookies collect anonymous, aggregated data about:
- Pages visited and time spent on each page
- How users navigate our best odds casino games and sportsbook sections
- Error messages and loading times
- Which devices and browsers are used to access our site
Information collected by these cookies is used solely for internal purposes and is not sold to third parties.
Functional Cookies
Our BestOdds platform uses functional cookies to remember choices you make and provide a more personalised experience. These may include:
- Your preferred language and display settings
- Whether you have previously accepted our cookie policy
- Personalised content based on your activity on our best odds online casino
- Remembering your region (United Kingdom) to ensure appropriate service delivery
Marketing and Targeting Cookies
We at BestOdds, and our trusted third-party partners, may use marketing cookies to deliver relevant promotional content — including information about our BestOdds casino bonus offers, free spins promotions such as our welcome offer of 250 Free Spins using promo code '50fsx5', and Reel Rewards. These cookies help us:
- Show you relevant advertising based on your interests
- Measure the effectiveness of our marketing campaigns
- Limit how often you see the same advertisement
- Track whether promotional codes such as our BestOdds promo code have been used
You may opt out of marketing cookies at any time through our cookie preference centre without affecting your ability to use core features of our site.
Third-Party Cookies
Some cookies on our Best Odds platform are set by third-party providers whose services we integrate to deliver a complete gaming experience. These providers include game studios such as Pragmatic Play, Playson, and Wazdan, as well as analytics and payment technology partners. Our BestOdds betting platform may also load cookies from advertising networks and social media platforms.
We do not control third-party cookies directly. We encourage you to review the privacy and cookie policies of these providers independently. Their use of your data is governed by their own policies, not ours.
Cookies and Responsible Gambling
At Best Odds, we take responsible gambling seriously. We are registered with GAMSTOP, and we use certain functional cookies to support responsible gaming tools — including self-exclusion status checks, deposit limit preferences, and session reminders. These cookies help us ensure that players who have set limits or excluded themselves are protected consistently across every session on our platform.
How to Manage Your Cookie Preferences
Our BestOdds casino gives you control over the cookies we use. You can manage your preferences in the following ways:
Cookie Preference Centre
When you first visit our site, we will present you with a cookie consent banner. You can customise which categories of cookies you accept. You may update these preferences at any time via the cookie settings link in our website footer.
Browser Settings
You can also control cookies through your browser settings. Most browsers allow you to:
- View and delete existing cookies
- Block cookies from specific websites
- Block third-party cookies entirely
- Set your browser to notify you when a cookie is being set
Please note that disabling certain cookies may affect the functionality of our Best Odds platform, including your ability to log in, place bets, or access live bestodds casino features.
Mobile App Cookies
If you access our services via the native BestOdds iOS or Android app (available on the App Store and Google Play by searching 'BestOdds'), similar tracking technologies may be used. You can manage these through your device's privacy settings.
Data Retention
We retain cookie data only for as long as necessary to fulfil the purposes outlined in this policy. Session cookies are deleted when you close your browser. Persistent cookies remain on your device for a defined period, after which they expire automatically. You may delete cookies manually at any time through your browser or device settings.
Our Legal Basis for Using Cookies
At BestOdds, we process data collected through cookies in accordance with applicable UK data protection law, including the UK GDPR and the Privacy and Electronic Communications Regulations (PECR). Our legal bases for cookie use include:
- Consent — for non-essential cookies, including analytics and marketing cookies
- Legitimate interests — where we have a valid business reason that does not override your rights
- Legal obligation — where cookie use supports our compliance with regulatory requirements under our UK Gambling Commission licence
Changes to This Cookie Policy
We may update this Cookie Policy from time to time to reflect changes in our practices or legal requirements. Our Best Odds website will display the most current version, and where changes are material, we will notify you through appropriate channels. We encourage you to review this policy periodically.
Contact Us
If you have any questions about our use of cookies or wish to exercise your data rights, please contact our team. Our BestOdds live chat support is available around the clock, or you can reach us by email at cs@bestodds.com. We are operated by Razorbill Links Limited, Ground Floor, Douglas Chambers, Douglas, IM1 4LA, Isle of Man (company number 137746C).
Content updated: July 12, 2026